Assemble the Marvel Universe

Client: Coca-Cola
Product: Coca‑Cola x Marvel: The Heroes
Role: Concept, Art Director


For Coca-Cola and Marvel’s epic collaboration, my storyboarded concepts were brought to life through our collaboration with Protokulture, and the final animations ended up not only as paid ads on Coca-Cola’s social channels but also on billboards in New York’s Times Square and Toronto’s Yonge-Dundas Square.

Sizzle Reel by Protokulture


My preliminary storyboards served as the visual basis for Protokulture’s final animated videos:


 
 

The Coca-Cola billboard in NYC Times Square, April 2024