Mood Meal Filter

Client: Coca-Cola
Product: Coca-Cola Mood Meal Filter
Role: Concept, art director, Designer


As part of the 2024 Coca-Cola Meals campaign, I art directed a collection of social ads from concept through execution for a filter that combats food-related indecisiveness and helps you choose what to order. I co-directed the shoot based on my storyboards and collaborated on the edit with the talented team at Protokulture.

My preliminary storyboard served as the basis for the final produced videos: